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How SalesScreen helped American Income Life Insurance increase sales productivity 🚀


The Sales Leader's Guide to Pain Points

April 29 · Issue #69 · View online

#1: Employee Morale and Culture Building

Incentivizing CRM Adoption, In Action
Michael Mandella is a State General Agent at American Income Life Insurance. He’s tasked with overseeing three different offices and manages a team of 55 sales agents. Here’s a recap of our conversation with him regarding increased productivity using SalesScreen’s platform. Plus, the surprising benefit he found in incentivizing his team’s CRM adoption. Here’s what he had to say:
“Initially, I was worried that adding another platform for agents could become a distraction. We’ve integrated several SaaS tools already, which can be a challenge for the team to adopt. Surprisingly, SalesScreen had the opposite effect, the agents love it! In fact, it helped increase our CRM adoption across the board. In order for agents to get recognition in SalesScreen, they first had to update their current sales tools. Without doing that, they don’t get the gong bells, recognition and fun in their SalesScreen dashboard.” — Michael Mandella, Regional Sales Manager, American Income Life Insurance
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