Imagine this, your company is undoubtedly one of the top beneficiaries of the COVID-19 pandemic. Success of the core product drove exponential growth over the past 5 months, inbound “phones” are ringing off the hook and Wall Street analysts are singing your praises. But your sales team is struggling to hit their revenue goal. How can that be?
In our latest blog
, we spoke with the CRO of a publicly-traded SaaS company who elaborated on a key challenge: Her revenue team’s lack of CRM adoption was preventing her sales team from hitting targets in two of their key growth products.
When it comes to CRM data, marketing and sales teams tend to have different goals. Marketing wants to track and visualize the customer base, while the sales team simply wants to hit their goal. This disconnect can result in missed revenue.
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